Press release content from Business Wire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from Business Wire
Press release content from Business Wire. The AP news staff was not involved in its creation.

Get Date Night Ready with VIPRA

May 15, 2019

NEW YORK--(BUSINESS WIRE)--May 15, 2019--

VIPRA, the sweet and sultry red wine crafted for the modern millennial – aka “Delta” – generation, announced today an event series bringing creatively curated experiences to consumers this summer. The new wine brand will help social wine lovers get date night ready at private pop-up events featuring specialty styling services and beauty treatments over refreshing VIPRA cocktails.

To bring the program to life, VIPRA is promoting it via Tinder, the world’s most popular app for meeting new people, making them the first wine advertiser on the platform in the U.S. Tinder users will have the opportunity to be granted exclusive access to VIPRA “Primp & Pregame” events, taking place in select cities throughout the summer.

“VIPRA is a fun, versatile and approachable brand designed to complement the lifestyles of the Delta generation,” explained Derek Blackburn, SVP Marketing, Frederick Wildman. “We’re excited to be promoting these events on platforms such as Tinder to curate social, interactive experiences that offer compelling value-adds to our consumer audiences.”

VIPRA Primp & Pregame events will feature complimentary styling services, mixology demos, guest hosts, sampling sessions and more – all to prepare attendees for the perfect night out. Whether getting ready for a first date or glamming for a “girl’s night” on the town, VIPRA Primp & Pregame events will ensure guests get a VIP treatment and can head out in style – wherever they’re going next. Events will be taking place throughout the summer in select cities:

  • June 27 th in New York City
  • July 18 th in Chicago
  • July 21 st in Washington, DC

VIPRA is delicately sweet and slightly fizzy with red fruit aromas. The low-ABV wine is best served chilled and can be enjoyed on its own, mixed with fruit and fruit juices, or combined with other spirits as part of a variety of creative cocktails. It’s first variant – VIPRA Rosso Dolce Sweet Red – hit markets earlier this month and is available nationwide.

Later this year, VIPRA will introduce canned packaging in addition to its 750ml bottle. VIPRA is convenient in 250ml slim cans to be sold as both singles and in four-packs. Making them easily transportable for whomever enjoys them.

VIPRA Rosso Dolce Sweet Red, 750ml bottles are available at retailers nationwide. The suggested retail price is $14.99. For cocktail and recipes, plus serving suggestions, visit VIPRA online at www.viprawine.com and follow VIPRA on Instagram at @VIPRAWINES.

About Frederick Wildman

Frederick Wildman and Sons is a New York based fine wine importer offering the leading properties from France, Italy, Argentina, California and other leading regions. FWS represents over 80 brands including Champagne Pol Roger, Château Fuissé, Famille Hugel, Olivier Leflaive, Pascal Jolivet and the fine wines of GIV including Santi, Nino Negri, Re Manfredi, Castello Monaci, and Tenuta Rapitalà. For more information, visit frederickwildman.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190515005123/en/

CONTACT: Malisa Meresman

FINN Partners

(212) 302-5987




SOURCE: Frederick Wildman and Sons

Copyright Business Wire 2019.

PUB: 05/15/2019 09:00 AM/DISC: 05/15/2019 09:01 AM