French Brewery Markets Energy Drink For Cats and Dogs
STRASBOURG, France (AP) _ A French brewery hopes to capture the pet market with its latest product, a non-alcoholic, high-energy drink for cats and dogs.
The Pecheur brewery’s latest creation is made from ingredients left over from the beer-making process and enriched with vitamins and mineral salts, said Marc Arbogast, the brewery’s technical director.
The drink will be test marketed in Japan. If Japanese pets give it a paws- up, it will be introduced in France in March, then in Germany.
The drink, which comes in cartons and costs about the same as mineral water, was developed over a two-year period in consultation with veterinarians, Arbogast said.
Pecheur, producers of Fischer and Adelshoffen beers, has previously experimented with a beer containing malt whisky and another promoted as an aphrodisiac.