TBS To Launch Women’s Channel
NEW YORK (AP) _ Turner Broadcasting System and two magazine publishers are launching a cable television channel aimed at women, challenging the successful Lifetime channel.
The channel, which has yet to be named, will be launched with an accompanying Web site early next year, the companies announced Thursday.
TBS’ partners are Time Inc., which like TBS is part of Time Warner, and Conde Nast, which is owned by the privately held Advance Publications.
``Women represent the fastest-growing Internet population and a television audience that remains underserved,″ said Pat Mitchell, who will head the new channel. She now heads the production division at CNN that won a Peabody award for its series on the Cold War.
``The new network will provide a destination exclusively for smart, active women seeking relevant content and community,″ she said.
The channel will draw material from articles on style, entertaining, travel, food and parenting in various magazines published by Conde Nast (Mademoiselle, Vogue, Bride’s, Glamour) and Time (People, InStyle, Parenting, Health, Food & Wine).
Besides the successful Lifetime channel, run by Walt Disney Co. and Hearst Corp., the new TBS channel faces competition from a channel called Oxygen, being developed by talk show host Oprah Winfrey and Geraldine Laybourne, a driving force at Nickelodeon.