Newspaper Ad Spending Rose 9 Percent in 1987
NEW YORK (AP) _ Spending for newspaper advertising rose 9 percent in 1987, led by a double- digit increase in spending for classified ads, an industry organization said Wednesday.
The 1987 figure of $29.4 billion was up from spending of $27 billion in 1986, according to preliminary estimates compiled by the Newspaper Advertising Bureau Inc. The 1986 figure was up 7.2 percent from 1985.
The bureau said spending for local advertising rose 6.4 percent to $15.2 billion in 1987, while spending for national advertising edged up 3.5 percent to $3.5 billion and classified spending rose 14.9 percent to $10.7 billion.