Yahoo To Use Google Search Engine
SANTA CLARA, Calif. (AP) _ Web giant Yahoo! Inc. will soon be using Google Inc. to provide its underlying search technology.
Yahoo!, one of the world’s top Internet portals, will switch to Google within the next month, company officials said Monday. Yahoo! previously had farmed out its search engine service to Inktomi.
News of the new Yahoo-Google partnership pushed shares of Inktomi down $25.312, or 18 percent, to $115.063 in trading on the Nasdaq Stock Market. Shares of Yahoo fell $6 to $119.313.
The partnership with Yahoo! marks a significant coup for Google. The privately held startup based in Mountain View, Calif. has been steadily gaining popularity among Web surfers since it was founded in 1998 by Stanford University graduates.
``Yahoo! selected Google because they share our strong consumer focus,″ said Jeff Mallett, president and chief operating officer of Yahoo! ``Google has clearly demonstrated its ability to scale with the rapid growth of the Web, making it a particularly good match for Yahoo! as we continue to expand our global presence.″
Web searching is one of the most popular functions on the Yahoo! Web site, which boasts more than 48 million visitors each month.
Yahoo! uses its own staff of human editors to build its search directories but teams up with other search engines that electronically crawl the Web to conduct more advanced searches.
Google, which won numerous industry honors last year for its advanced search engine technology, searches for Web sites not only by topic but also by gauging their popularity based on the number of sites that link to it.