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Company Uses ‘Star Wars’ to Recruit

May 10, 1999

PITTSBURGH (AP) _ ServiceWare Inc. wants the force to be with them _ the work force, that is.

The software design company is hoping to woo job candidates by offering free tickets to ``Star Wars: Episode 1 _ The Phantom Menace″ when it opens May 19.

``It’s a techie kind of thing,″ employment manager Matt Rogers said. ``Obviously they’d enjoy that much more than a movie like ‘Titanic’.″

In a newspaper advertisement last month, designed to look like the opening scroll of words in the ``Star Wars″ movies, ServiceWare invited prospective hires to ``join the Force.″ Candidates arriving for an interview with Rogers are greeted by a six-foot cardboard cutout of Darth Vader wearing a ServiceWare T-shirt.

So far about 50 people have applied to fill 10 to 15 openings, and roughly half were drawn in by the campaign, Rogers said.

ServiceWare is a privately held company with about 200 employees, founded in 1991 and based in Oakmont, Pa., near Pittsburgh. It designs software to help clients like Microsoft and Apple solve customers’ computer problems.

Nila Bhakuni, 32, didn’t know about the campaign when she first applied for a job with the company last month. But now she says she may dress like Princess Leia for a second interview.

Since her first meeting with ServiceWare, she’s been busy coming up with comparisons between the first ``Star Wars″ movie, which she saw when it opened in 1977, and the company.

``It was so creative. It was talking about the future. It was ahead of its time,″ she said. ``I would say I could parallel those ideas to ServiceWare.″

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