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Browns ‘Thursday Night Football’ win produces big TV ratings, uptick in ticket sales

September 22, 2018

Browns ‘Thursday Night Football’ win produces big TV ratings, uptick in ticket sales

CLEVELAND, Ohio -- The Baker Mayfield effect is real.

With an average of over more than 8.6 million viewers, the NFL Network’s broadcast of the Browns’ thrilling comeback victory over the New York Jets delivered the channel’s highest ratings for “Thursday Night Football” in nearly three years.

According to the NFL, the game attracted 5.2 percent of households, an increase of 43 percent over the seven NFL Network exclusive games in 2017. Viewership peaked during the last six minutes of the game, when 10.3 million viewers tuned in to watch Mayfield engineer the game-winning drive.

The ratings don’t include simulcasts on WOIO Channel 19 here in Cleveland or WNBC4 in New York.

Big night for #TNF - @nyjets vs. @Browns was most-watched Thursday Night Football telecast on @NFLNetwork since 12/10/15 - https://t.co/sUflEUn6wU pic.twitter.com/O6eKFrOYcY— NFL Media (@NFLMedia) September 21, 2018

The rookie quarterback is also having an effect on the secondary ticket market. VividSeats tells us traffic from fans looking to buy seats to the next home game Oct. 7 against Baltimore is up about 200 percent over the previous two days.

The median listed ticket price is up nearly 50 percent from $94 to $139. On TicketMaster, prices in the nosebleed sections start at $63.

The Browns, presumably with Mayfield getting his first start, travel to Oakland for their next game on September 30.

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