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Acer Launches Aspire Line of PCs

September 5, 1995

NEW YORK (AP) _ Acer, a fast-growing maker of personal computers, said today it would sell a new line in U.S. stores that emphasizes form as well as function.

Acer’s Aspire line forsakes the traditional beige color of desktop computers for charcoal and dark emerald.

``Dark colors integrate well into the home,″ said Teresa Dodson-Henry, product marketing manager for Acer America, the company’s U.S. subsidiary.

PC makers typically distinguish their products on price, pre-installed software and service. Acer’s move marks a step toward making PCs more like consumer electronics devices.

The company hired a design firm that came up with ideas such as moving the disk and CD-ROM drives to the center of the machine and incorporating a microphone into the monitor.

Acer’s new PCs also incorporate dozens of voice commands. One of them, ``Play messages,″ plays the computer’s phone answering machine from within any other program.

There are three kinds of PCs _ a ``value″ model based on a 486 100 MHz microprocessor that starts at $1,299, one using a Pentium 75 MHz chip that starts at $1,599 and one using a Pentium 133 MHz chip that starts at $2,999. Monitors are extra. The high-end Pentium model incorporates a five-speed CD-ROM drive, the fastest in the market.

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