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Sound Off Maria Ruggeberg Should sellers buck the trend of painting with neutral colors?

January 3, 2019

When speaking to sellers about listing their homes for sale, one of the first items we address is interior paint color.

Neutral colors are recommended for several reasons. The first is that neutral color is a palette that appeals to a broader pool of buyers. When buyers look at a house, they often consider the reasons to eliminate the property as a potential purchase candidate. The paint color is one of the first things about a home to influence their decision.

When buyers like a house, they often start imagining how their furnishings will fit into the home. Neutral colors accommodate all furniture styles and décor. Keep in mind that neutral-hued interiors creates a blank slate for buyers, who may want to choose a color scheme of their own.

I recently spoke with a seller who’d been advised to update the interiors of her home with more neutral paints, which she did. While she was preparing her own home for the market, she began looking at other homes to buy, and she recalled rejecting a property that had been decorated in bold colors, like purple.

Neutral colors are also generally lighter and more flattering. Natural light on certain neutral paint colors can reflect subtle changes in the color, adding some dynamic to how a room shows. Plus, neutral colors are still in style. Years ago, Realtors advised their clients to paint their homes in Benjamin Moore “Linen White.” Now, the most popular colors are pale shades of gray, and sellers should not buck the trend.

Maria Ruggeberg,

William Raveis Real Estate, (203) 869-9263 office, (203) 912-7729cell, maria.ruggeberg@raveis.com

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