Tibrio Expands Digital Advertising Services Team in New York
NEW YORK--(BUSINESS WIRE)--Oct 4, 2018--Tibrio, provider of first-party data for digital advertisers and brands, has added two new employees and promoted a staff member as part of its expansion of the digital advertising services team. Kelly Barbieri, Cecilia del Castillo and Corey Oneal will play important roles in Tibrio’s digital advertising department.
Kelly Barbieri has been named Tibrio’s head of content. Her goal is to unify consumer-facing content and brand messaging across Tibrio’s digital properties, Samples.com and Getitfree.us. Barbieri is a veteran journalist with 20 years’ experience launching and growing national media properties within the luxury, travel, entertainment and pop culture sectors.
Cecilia del Castillo joins as media director for Tibrio. With more than 11 years in digital and traditional media, Castillo’s expertise is in paid media planning, buying and comprehensive competitive and campaign results analysis. She has a proven track record managing global consumer brands such as Fossil, Skagen, Marriott Hotels, Yum Brands (parent company of Pizza Hut, Taco Bell, KFC), and many others.
Corey Oneal has been promoted to senior director of growth for Tibrio, where he will focus on diversifying business lines and growing revenue into new channels. Previously, Oneal led the media buying team in Tibrio’s San Diego office.
“We’re growing the digital ad services team to deliver the highest quality data to our customers,” said Josh Ogle, founder and CEO of Tibrio. “Kelly, Cecilia and Corey bring impressive track records to their new roles, but also the perfect mentality to enhance the culture we’re building at Tibrio.”
To find out more about the open positions at Team Tibrio, visit https://www.tibrio.com/careers.
Tibrio bridges consumers with brands looking to acquire customers with certain pre-qualifying criteria. Through its network of consumer-facing properties, Tibrio’s proprietary, state-of-the-art technology dynamically asks consumers questions as they interact with engaging content. Consumers opt in to share their personal information in exchange for special deals and savings from retailers. Tibrio’s technology surfaces valuable, comprehensive data points for advertisers and digital marketers that are not available from any other source, increasing ROI in targeted advertising. For more information, visit www.tibrio.com.
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KEYWORD: UNITED STATES NORTH AMERICA NEW YORK
INDUSTRY KEYWORD: COMMUNICATIONS ADVERTISING MARKETING
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PUB: 10/04/2018 09:05 AM/DISC: 10/04/2018 09:05 AM