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Jack and Ferdi Offer a Sneak Peek of their App for the Growing “Bleisure” Market

July 11, 2018

BOSTON, July 11, 2018 (GLOBE NEWSWIRE) -- Jack and Ferdi are offering a sneak peek at a new mobile app designed to meet the needs of the growing market for “bleisure” (a trip that combines business and leisure). A recent study by Expedia found that 60 percent of all U.S. trips now fall into the “bleisure” category.

The app identifies 5 things to see, 5 things to eat, 5 views to enjoy, 5 authentic gifts, and 5 meeting and work spaces based on the user’s profile, location and travel objectives. The app offers the user an authentic local experience for 80 cities, representing the top bleisure destinations, as well as extras like local playlists, iconic local running itineraries, local business etiquette and local charities.

“All suggestions are curated by our team of City Ambassadors,” said Anne-Fleur Andrle, co-founder and CEO. “They possess in-depth knowledge of their area and can help bleisure travelers enjoy their trips to the fullest extent and avoid airport-gift-shop-gift-giving in favor of truly authentic souvenirs for their loved ones.”

“There’s nothing more irritating than looking for a last minute gift at the airport to give to your family members while you’re away,” said Richard Gerardi, vice president, Small Business at Bank of America and a beta tester of the app. “Jack and Ferdi gives you great ideas as to what people would really like from that area so there’s no question as to what you should bring back.”

Jack and Ferdi is currently running a crowdfunding campaign on IFundWomen through July 12, 2018. Funders who support the campaign can choose from a variety of perks including:

-- Early access and a 12-month subscription to the app -- A Jack and Ferdi tote bag -- A coaching session with Professor Julie Battilana from Harvard Business School. Battilana teaches organizational behavior and is also the founder and academic co-director of the Social Innovation and Change Initiative.

The campaign will help Jack and Ferdi accelerate the development of exciting features, add more destinations, and host a launch party.

Founded by serial entrepreneurs Anne-Fleur Andrle and Romain Aubanel, Jack and Ferdi is currently in beta with plans to launch in the fall.

About Jack and FerdiJack and Ferdi is the mobile app for modern business travelers looking for easy and reliable ways to experience what’s most quintessential about the city they visit, while they unwind and de-stress. Unlike existing travel apps, Jack and Ferdi does not accept sponsored content and provides authentic recommendations specifically for the bleisure market.

Jack and Ferdi is incorporated as a public benefit corporation and is committed to donating a percentage of profits to local organizations to preserve the area’s culture and heritage. For more information, visit Jackandferdi.com

Sean Horrigan sean@carltonprmarketing.com 617-304-7899

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