Arora launches first television ad
In his bid to unseat five-term Democrat Jim Himes, Republican Harry Arora launched his first television commercial Tuesday.
District 4 voters will see the commercial on Fox News, ESPN, MSNBC and News 12 for the next two weeks, Arora’s campaign said. Arora, who has never previously run for office, pitches himself as an outsider and emphasizes his immigrant background in the 30-second spot.
“I’m not a career politician. I am a family man. I am a business man. I’m an immigrant American,” he says. “Only in the United States of America could my story be told.”
Born in India, Arora, a hedge fund manager from Greenwich who has master degrees from the University of Texas and Harvard University, became a U.S. citizen in 2004.
Arora spent $53,000 on the media buy. He had $620,000 in campaign cash on hand as of the end of June, according to latest financial filings. His opponent Himes boasted nearly $3 million.
Arora said Tuesday his advertising strategy has relied heavily on social media and digital advertising, which are cheaper than TV spots. His TV commercial is a shorten version of a two-minute video, which has over 300,000 views.
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