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Township board approves name, map and logo of The Waterway Arts District

December 6, 2018

It’s official: The Woodlands now has a name, map and logo for a cultural arts district.

At the township’s Board of Directors at meetings Wednesday, township officials approved the creation of The Waterway Arts District as presented by the Economic Development Committee.

The new area focuses on The Woodlands Waterway and includes the Glade Cultural Center, Market Street, Town Green Park, Hughes Landing and the Cynthia Woods Mitchell Pavilion.

The directors approved the map with the recommendation that the boundaries of the new arts-focused area be extended a bit to the north and east to include the full waterway and lake.

In regard to the logo, the committee presented two choices to the directors. The directors approved a combination of the two logos, mashing the typeset and logo of one option with the color scheme of another.

The final logo has a distinctive “W” highlighted on one side with a brushstroke effect, underscored by an image of water. The color scheme includes dark blue, matte gold, maroon, black and white.

The approval of the details of the new, unofficial district has been a few months in the making. Township officials had at first examined a state-recognized arts district, but that plan was abandoned after the requirements proved too difficult to overcome. The township then settled on an informal arts district with the same feel, but not the exact specifications Texas officials require.

Economic Development Committee members and board directors Ann Snyder, Carol Stromatt and John McMullan worked over the past couple months to consider the cultural arts area creation.

President of Visit The Woodlands, Nick Wolda, also worked closely with the committee along with Visit The Woodlands Assistant Director Elizabeth Eddins and Amy Lecocq, a former federal prosecutor who is on The Woodlands Arts Council advisory board.

After the group decided not to pursue a state-designated area, the committee hired a freelance graphic designer to draft logo options. A sub-committee also considered a name and boundary map for the district. After settling on the name, map, and two logo options, the committee then went to the board for approval on Wednesday.

Snyder said that this new effort was the beginning of making the designation happen.

“It’s a nice beginning to show momentum and that we do have a cultural arts area,” she said.

Now that the district is approved, next steps include determining the actual signage creation and placement.

The Economic Development Committee will meet again in the new year, with one change. While Snyder and Stromatt’s terms were extended with the committee, McMullan was removed and replaced with Director Bruce Rieser.

jane.stueckemann@chron.com

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