Strategy Analytics: Apple’s TV Service Fails to Impress; Device and Content Weaknesses Clearly Evident
BOSTON--(BUSINESS WIRE)--Mar 26, 2019--According to Strategy Analytics, while Apple TV’s new app brings users access to iTunes, a slick new interface, easy sign-up to premium OTT channels,and improved recommendations, its primary benefit is extending the Apple ecosystem beyond the Apple TV, iPhone, and iPad. Despite this, Apple starts with a huge built-in disadvantage, with only 175 million addressable TVs compared to more than 900 million for Netflix.
Apple also unveiled its SVOD service, Apple TV+ but like its Apple TV counterpart it too was far more hype than substance.
- With A-list talent like Steven Spielberg, J.J. Abrams, Oprah, Jennifer Aniston, and Jason Momoa, Apple’s unveiling was not without star power, but to compete against the likes of Netflix, Amazon Prime Video, Hulu, and Disney’s soon to launch SVOD service Apple is going to need a deep, rich catalogue of titles, which they just did not show here.
- In addition to a sparse catalogue, Apple failed to announce how much Apple TV+ will cost.
About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com
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INDUSTRY KEYWORD: ENTERTAINMENT TV AND RADIO TECHNOLOGY CONSUMER ELECTRONICS HARDWARE SOFTWARE AUDIO/VIDEO RETAIL SPECIALTY
SOURCE: Strategy Analytics
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