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Judge Bars Wall Street Journal from Using ‘California Journal’ Name

October 11, 1996

SACRAMENTO, Calif. (AP) _ The Wall Street Journal must change the name of a new regional section devoted to California business because it belongs to a political monthly in the state, a judge ruled.

The Wall Street Journal published its new pages in regional editions under the ``California Journal″ masthead the past two Wednesdays.

The newspaper, however, may no longer use the name, which has been used by the California Journal monthly since 1970, Superior Court Judge Earl Warren Jr. ruled Thursday.

``We feel like David, who with his second pebble, knocked Goliath off,″ said Tom Hoeber, publisher of the 17,000-circulation monthly. ``This is everything we could have hoped for.″

The newspaper _ circulation 1.8 million, 280,000 in California _ plans to appeal.

In court, Wall Street Journal lawyer Rex Heinke said the newspaper chose ``California Journal″ to preserve continuity with other regional editions.

In 1993, The Wall Street Journal began Texas Journal, and in 1994 added Florida Journal and Southeast Journal, which covers the Atlanta area, the Carolinas and Alabama.

The Wall Street Journal, based in New York, also has editions in Europe and Asia.

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